Skills and tools for Startups and Accelerators to help define, measure and create value

Value Proposition Design

How to create products and services customers want.

Business Model Design

What are business models, who uses them and when and how to apply them

Business Strategy

Competitive advantage, strategic options and design

Customer Journey Mapping

The steps customers go through as they interact with your company

Service Design

Planning and organizing the people, infrastructure, communication and material components of a service

Persona Development

Building reliable representations of your key audience