Stand out, move faster and grow!
You’re an early-stage startup founder trying to gain traction in a competitive market.
You’re trying to clearly identify and articulate your target customers’ problems and develop effective solutions by brainstorming with your team and conducting ad-hoc customer interviews but this approach often leads to incomplete or biased insights which means you might be building a product that doesn’t fully address your customers’ needs.
Now using the Hatch Velocity Framework you can systematically map out your customers’ problems and align them with targeted solutions to gain a clear, structured understanding of your market and develop products that truly resonate with your customers.
Resulting in a more specific value proposition, the ability to quickly test and confirm customer needs, differentiate your offer and improve your messaging. Hatching Velocity is the process of crafting a roadmap of specific and modular customer problems (opportunities) for you to focus on and test that helps you quickly get to a “yes please” or “no thanks” from your target market.
If you
Are actively seeking rapid growth and market expansion
You already know your customers, but are questioning if you are really maximizing every opportunity? You just need a systematic and structured approach to uncover hidden pain points and opportunities ensuring that you build a product that customers actually want and need for better traction and growth.
Value data and insights in your decision-making processes
You are concerned about how much a misaligned product is costing you in wasted development resources and missed market opportunities? We help you craft a clearer value proposition and better-aligned features leading to easier customer acquisition and higher retention rates.
Prioritize understanding and meeting customer needs
You are worried about the time investment required. We get it—every minute counts in a startup. That’s why our process is designed to integrate seamlessly with your existing product and marketing operations saving you months of potential misdirection wasting resources on unnecessary features or misguided marketing efforts.
Our service helps
Founders
Who want to understand their target customers’ pain points but have a challenge filtering through incomplete insights, competing opportunities and their own biases.
Product
Teams trying to create effective solutions for identified problems and have challenge with misalignment between product features and customer needs.
Marketing
Teams trying to clearly communicate the value of their solution but struggle to create a compelling, customer-centric value proposition.
Sales
Teams trying to validate their value proposition with customers but have low conversion rates due to misalignment with customer needs.
With
Customer Pain Point Analysis
Stop guessing what your customers want. Our approach digs deep to reveal actionable pain points that your product can solve.
Feature-to-Problem Mapping
Ensure every line of code counts. We’ll help you align your product features directly with customer needs.
Value Proposition Development
Craft a message that resonates and converts. We’ll help you articulate your unique value in a way that speaks directly to your target audience
Product Roadmap Optimization
Turn your vision into an actionable plan. We’ll help you prioritize features and allocate resources for maximum impact.
Go-to-Market Strategy
Take your product to market effectively. We’ll equip you with the tools and strategies to reach and convert your ideal customers.
Read
No posts were found.
FAQs
What exactly is Hatch Velocity?
Our service is a comprehensive approach to help early-stage startups align their products with customer needs. We use structured frameworks and data-driven methodologies to identify customer pain points, map them to product features, and develop a compelling value proposition. This process helps ensure you’re building something customers actually want and can articulate its value effectively.
We’re a very early-stage startup. Is this service suitable for us?
Absolutely! In fact, early-stage startups often benefit the most from this service. By aligning your product with market needs early on, you can avoid costly mistakes and pivot more efficiently if needed. Our process is scalable and can be adapted to startups at various stages.
We already have a product in the market. Is it too late for us to use this service?
It’s never too late to gain a deeper understanding of your customers and align your product more closely with their needs. Our service can help you refine your existing product, identify new opportunities, and improve your messaging to better resonate with your target audience.
How is this different from traditional market research?
While we do incorporate elements of market research, our service goes beyond just gathering data. We provide a simple, visually structured framework that is practical and straight to the point. Breaking down problems into modules helps you move fast and test things. We don’t provide silver bullets we uncover clear targets that help you focus efforts and learn faster.
What do we get?
- Detailed breakdown of the identified opportunities
- Itemized list of specific problem segments
- Tailored solutions addressing each problem segment
- Homepage messaging for each solution
- Detailed breakdown of customer pains, gains, and jobs-to-be-done
- Evaluation of which problem segments and solutions to focus on first
- Proposed measurements to track the success of each solution
- Recommended actions to move from concept to execution
How long does it take?
The core process typically takes 2 weeks from when you provide us all the relevant discovery information. However, implementation is highly dependent on how quick and timely your team can provide feedback during our discovery process. Our retainer work leaves us with capacity for only 2 new engagements per week so starting dates may require some wait time.
What should we budget?
The cost varies depending on the specific needs and scale of your startup. We offer tiered packages as well as customized solutions. We’re happy to provide a detailed quote after an initial consultation where we can better understand your unique situation. For specific modules i.e. Value Proposition Messaging and Positioning you should budget in the range of $2,500 – $4,500 depending on scope.
Can this service help us if we’re pivoting our business?
Our service is particularly valuable for startups considering or undergoing a pivot. It can help validate your new direction, identify the most promising opportunities, and ensure your pivot is based on solid customer insights.
How involved does our team need to be in the process?
While we do most of the heavy lifting, some involvement from your team is crucial for the best results. This typically includes participation in workshops, providing access to relevant data, and being available for regular check-ins. We’ll work with you to find a balance that works for your team’s schedule.
We’re not sure exactly what we need. How can we get started?
I recommend starting with a free consultation call. During this call, we’ll discuss your current challenges, goals, and situation. Based on this, we can recommend the most appropriate service level and approach for your needs. There’s no obligation, and it’s a great way to get a feel for how we work.